What term refers to a group brought together to be interviewed on a particular topic?

What term refers to a group brought together to be interviewed on a particular topic?

• A. Focus group
• B. Group interview
• C. Interview bias
• D. Interviewer effect

Answer: (A)

A focus group is a small, interactive gathering used in qualitative research where people are brought together to discuss a topic under a moderator, with the aim of uncovering attitudes, opinions, and ideas through group dialogue. The key idea is that participants respond to and build on each other’s comments, producing richer data than might come from individual interviews. This makes it the best fit for a group asked to talk about a particular topic. A group interview involves multiple people being interviewed at once, but it’s more like several interviews conducted together rather than a guided discussion intended to generate ideas from interaction. Interview bias and interviewer effect refer to distortions introduced by the interviewer or the interview setting, not to the concept of assembling a group to discuss a topic.

A focus group is a small, interactive gathering used in qualitative research where people are brought together to discuss a topic under a moderator, with the aim of uncovering attitudes, opinions, and ideas through group dialogue. The key idea is that participants respond to and build on each other’s comments, producing richer data than might come from individual interviews. This makes it the best fit for a group asked to talk about a particular topic.

A group interview involves multiple people being interviewed at once, but it’s more like several interviews conducted together rather than a guided discussion intended to generate ideas from interaction. Interview bias and interviewer effect refer to distortions introduced by the interviewer or the interview setting, not to the concept of assembling a group to discuss a topic.